How companies will improve their customer insights (CI) in 2021?
Forrester has solid proof which tells that insights-driven firms surpass their peers. Their data proves that most data and analytics budgets are rising.
Over 60% of firms globally today have chief data officers, and lesser than 50% organizations rank as beginners.
As firms are getting better at generating insights and also acting on them how will they improve their customer insights (CI) in 2021 and ensure that this improved understanding actually changes the customer experience (CX)?
If 2020 has taught us that change is unavoidable and that customer insights leaders must frequently look to evolve their techniques, methods, technologies and their organizations.