What is Hashtag?

Meaning & Definition


A hashtag is a metadata tag that is commonly used on social media platforms to categorize and group content related to a specific topic or theme. Hashtags are typically created by placing the “#” symbol (also known as the pound sign or number sign) in front of a word or phrase, without any spaces or special characters. For example, #Travel, #Foodie, and #Technology are hashtags.

Here are some key points about hashtags:

  • Categorization

Hashtags are used to categorize and organize content, making it easier for users to find and follow discussions, trends, or topics of interest. Clicking on a hashtag will typically display a feed of all public posts that include that particular hashtag.

  • Social Media Platforms

Hashtags are most commonly associated with social media platforms like Twitter, Instagram, Facebook, and TikTok. They are also used on other platforms and microblogging services to a varying extent.

  • Trending Topics

Hashtags often represent trending or popular topics, events, or conversations. Users can see what hashtags are trending in real time, helping them stay updated on current events and discussions.

  • Marketing and Promotion

Hashtags are frequently used by individuals, businesses, and organizations to promote products, services, events, and campaigns. They can help increase the visibility of content to a wider audience.

  • Personal Expression

Users create and use hashtags to express their personal thoughts, feelings, and experiences. For example, #MondayMotivation, #ThrowbackThursday, and #Selfie are commonly used personal expression hashtags.

  • Community and Advocacy

Hashtags are often used to support or raise awareness about various causes, movements, and social issues. For instance, #BlackLivesMatter, #ClimateChange, and #MeToo have been used as advocacy hashtags.

  • Spelling and Case Sensitivity

Hashtags are not case-sensitive, meaning #Travel, #travel, and #TRAVEL are treated as the same tag. However, spaces and special characters within a hashtag will break it, so they should be avoided.

  • Hashtag Etiquette

While hashtags can be a valuable tool for content discovery and engagement, users are encouraged to use them thoughtfully and avoid overuse. Using too many hashtags in a single post can make it look cluttered and may be perceived as spammy.

Hashtags have become a significant part of modern online culture and have applications ranging from social movements and activism to marketing and personal expression. They help make social media content more searchable and accessible, connecting people around common interests and topics.

Explore Creative Social Intranet

Deploy next gen intranet software in your organization powered by AI