Market Place - Creative Social Intranet
Internal marketplace in company intranet is a technique in which the main target of the business is the employee. So that when an employee wants to buy something, they first log on to the company’s internal online marketplace to look for the prime deals before scanning other e-commerce websites. Premium brands like Reebok, Maruti, Bajaj, Samsung, Nokia, Montblanc, Burberry, Cartier, Benetton, Compaq, Kodak and Phillips are few of the companies that are currently having an internal marketplace on the intranet portal.
Creative Social Intranet now presents you with a new way to create and evolve your intranet. It is a modernistic, out-of-the-box business solution that involves an online market place for employees to buy, sell, exchange or give-away items within their community of colleagues. It is one of the most effective features in an intranet, created as a way to engage the employees by providing them with an internal eBay type of environment on their Intranet.
Highlights of Marketplace in Intranet
An Intuitive User Interface across your Intranet Dashboard
Active Content that allows departments to inevitably push content to the Intranet portal's marketplace section. Employees can see the latest products or services available for sale on your Company Intranet dashboard. The marketplace in Creative social intranet shows images with the name of product/ services and description. To make employees more attracted towards product/services you can use creative titles to grab their attention, adding prices within the title fosters engagement. The inbuilt editor allows you to add an image of your product/ service with description.
Sell Company product services internally
Companies can sell their products and services internally to their employees by disclosing offers, rates of products, services tagging particular groups or announcing it publicly. A notification can be sent to all employees of the same. This aids to increase company sales with minimum efforts.
Approval from admin
Anything that is to be posted on marketplace shall be approved by the admin before publishing on the intranet portal. Companies can even make it open for all.
Marked as sold
Any item listed on the marketplace, if sold out can be marked as sold with a stamp of sold out, to justify the availability of the listed items.
Why do companies need an internal marketplace in their organisation?
The reason is not difficult to be estimated. With a large chunk of employees in an organisation who make up a potentially fruitful market for consumer brands, it's easy to sell internally with minimal effort than approach unknown consumers. There are few more benefits explained below:
Reach & attract new customers
Selling company products and services internally on the intranet marketplace furnish you with an opportunity to reach more and brand-new customers. In a traditional markets, retailers run a majority of their business with personal relations, references & branding. By selling to their own employees, companies reach to prospective buyers without following the traditional method, with less effort and ease. Similarly, employees too can sell their products on company portal without much effort of registration to third party ecommerce websites.
Additional channel to marketise
For many people in the world, e-commerce has become one of the most desired ways of shopping. As they get to enjoy their shopping due to its ease and convenience. Allowing an internal marketplace in an organisation provides an additional channel to market and sell your products
Keep an eye on Buyer’s Habit
Companies can effortlessly monitor the behaviour of their buyer's habit and customize their offerings to suit the buyer's requirement. They can retarget their customers online with the same products or brand-new products with the help of their past browsing history. By satisfying their needs instantly, one can build a strong & long-term relationship with their customers.
Sell across the globe
When you have employees scattered internationally, members can now sell their products and services to employees located at diverse locations with the company intranet portal.
Way for employee engagement
Marketplace can be another platform for interaction & real-time feedback. Internal marketplace provides an opportunity to the employees to get real-time feedback, suggestions & testimonials for their goods. It will help employees interact with each-other, thus resulting in increased employee engagement and an increase in intranet usage internally.
Last but not the least is its cost efficiency. Creating & managing an online store is much more profitable in comparison to a physical store as it includes the cost of land, rent, water, electricity etc. An online store also terminates the travel expense of a customer and provides an easy full shopping experience both to the customers as well as the seller.