Effective internal communication builds a Company Culture

Having a clear strategy for linking the entire team to the relevant information at the right time helps prevent difficulties from becoming much bigger problems. When something goes wrong, a well-thought-out communications strategy allows the entire team to respond fast. Nobody has to be concerned about the situation. When something goes wrong, it’s often the worst time to bring an employee up to speed. There is a lot of stress, and the moving elements are moving too fast. Effective team communication prevents this problem from occurring and promotes improved communication throughout the organisation.

A team can only get halfway to its goals with a one-way flow of information. Feedback loops must be accepted. And feedback might take many different forms. One example of the many resources available is 360 team performance reviews, in which someone reviews (and is reviewed by) a coworker, manager, and reporting employee. Internal communication channels foster a safe, encouraging environment in which employees feel comfortable sharing their thoughts. If verbal communication is limited, a comprehensive communications strategy can help employees feel valued and demonstrate that their ideas matter. Their bosses are paying attention and respect to them. And since their thoughts matter, they break free from the illusion that they are merely a cog in a machine.

Only 32% of employees were actively engaged at work. Increasing employee engagement can boost productivity by up to 22%. Employees that feel valued are more engaged and contribute more to the project, team, and firm as a whole.

Engaging remote workers is possible with a digital communications strategy in place. In fact, when businesses with high turnover took initiatives to boost engagement, turnover fell by 25%. The decline was 65% in low-turnover companies. Increased engagement and lower turnover result in a more seasoned workforce and less valuable resources spent on rehiring and retraining staff. This degree of retention is eventually reflected throughout the organisation as employees benefit from a well-established team rather than one caught in a hiring and training cycle.

Communication breakdowns frequently begin at the top. Organisations may achieve much more than an improved flow of information with a robust internal communications plan. Team leaders that use modern team communication technologies are aware of what their colleagues are thinking and working on. This gives high situational awareness as well as a keen understanding of employees’ strengths and shortcomings, while closing the gaps that led to poor communication in the first place. It also puts managers in a better position to respond to existing and future difficulties, or possibly to prevent problems from occurring in the first place.

Before common goals can be achieved, they must first be recognised. As a team works towards its objectives, it will undoubtedly make mistakes and learn. These objectives will evolve and change as a result of these positive and negative events. Without correct identification and constant adaptation, you’ll be blindfolded and attempting to hit a moving target. Solid internal communication (including remote team members) ensures that everyone is aware of what they are working on at any given time. Fluid group communication among employees, managers, and executives leads to enhanced productivity and the formation of a more cohesive team that thrives on clearer communication and a higher sense of mutual respect.